The Downtown Moose Jaw Association (DMJA), established in 2019 to aid, stimulate, beautify, and develop Moose Jaw's downtown shopping core, has unveiled a new logo in a release to media on Sept. 21.
Geoff Anderson, general manager of the Moose Jaw Co-op and current board chair of the DMJA, said the logo represents the look of Moose Jaw's downtown and will help the organization on its way to claiming the title of Canada's most #NotoriouslyCharming downtown.
"The Downtown Moose Jaw Association Board is proud of the events and initiatives we’ve put in place since 2019, including Greek Night, the Little Chicago Show & Shine and the Snowtorious Family Day,” said Anderson. “We felt a new logo that truly represented the look of our downtown was crucial for us to create and support future beautification efforts.
"We’re thrilled with the new logo."
The new logo will be used on all the DMJA's branding going forward, including their website at www.downtownmoosejaw.ca.
The logo is themed with nostalgic colours recalling Moose Jaw's notorious past and features the iconic, historic light poles and globe lights of the city's downtown.
The DMJA has seen growing success as it continues to organize and promote events like the recent Little Chicago Show & Shine, which filled the downtown on September 16.
More than 400 vehicles participated in what was only the second edition of the car show — twice the amount of vehicles from the inaugural event in 2022. Thousands of people came to see cars ranging from vintage '50s autos to film-inspired recreations to modern supercars, take in multiple musical acts on several stages, and get some shopping done.
At 2 p.m., the long-running annual Salvation Army Toy Run motorcycle rally made its way through the crowd, giving onlookers even more machines to admire.
The DMJA's next event is Christmas in Moose Jaw, running from Oct. 26 to 29.
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