As Mac the Moose continues to make headlines around the world, one Canadian company has stepped up in a major way to help Mac regain his title of the “World’s Tallest Moose.”
Moosehead Breweries has donated $25,000 to Tourism Moose Jaw to fuel the bid to make Mac the Mac the Moose the World’s Tallest Moose after being dethroned by Norwegian counterpart the Storelgen, meaning “the Big Elk,” that stands just over 32 feet tall (10 meters).
Moosehead made the announcement at a press conference held at the Tourism Center on Wednesday, Jan. 30.
Trevor Grant, VP marketing and sales at Moosehead Breweries, says it was only fitting for the company to support this initiative.
“I’m extremely excited to be in Moose Jaw to make this announcement. When all of us at Moosehead heard about the challenges that Mac was facing, it felt like an absolute no-brainer for us. We had to get involved. The moose itself is an icon of our brand and it has been since 1933 when we produced our first Moosehead brand. Moosehead is truly a Canadian brewer. It is Canada’s oldest independent brewery, family owned and operated since 1867, so we’re certainly not new to any challenges, so we’re very excited to partner with this initiative.”
Grant says even though Mac the Moose resides in Moose Jaw, he is a Canadian gem that they are willing to fully support, and this donation will go a long way.
“We’ve never been one to back down from a fight and we recognize that same resilience and fighting spirit in Mac the Moose. That’s why we couldn’t be more pleased to be here today to lend our support to the City of Moose Jaw and Tourism Moose Jaw in the form of this $25,000 donation. This will go a long way to make sure that Mac regains his title as the World’s Tallest Moose. It is really not a size issue as the mayor has said but a pride issue. Although he resides in Moose Jaw, the rest of Canada proudly supports Mac and what he stands for. We want to see him return to his former glory.”
Mayor Fraser Tolmie proudly welcomed this donation as Mac the Moose continues to draw national and international attention to the city.
“We want to thank Moosehead for answering this call to action as a true Canadian. We thank you for your support in this initiative. We are blown away by this remarkable donation. We’ve said all along that Mac the Moose is not just a Moose Jaw icon but a national one. Moosehead’s contribution proves that we have an entire country behind our efforts to see Mac reclaim his title as 'World’s Tallest Moose' from our Norwegian counterparts.”
Tourism Moose Jaw Director, Jacki L'Heureux-Mason echoed similar sentiments. She said Moosehead’s donation is the biggest single donation received so far.
“We are excited about the attention we’ve been able to enjoy with Mac. We’ve always known that he was special to us, but we want to thank everyone from across the country and around the world for giving him all this love. Mac the Moose is 35 years old this year, so the timing on this couldn’t have been better. We thank Moosehead for their donation to this initiative.
"What they did for us with this donation is something we could not have done on our own because this is a non-profit organization. This is the biggest single donation that we’ve received for this fund and this will allow us to do what we need to, in order to put Mac back on top.”
