Almost 18 months after starting their first restaurant, two Moose Jaw-educated brothers have launched a second restaurant they hope will give residents a “posh” and “luxurious” dining experience.
Manjinder Singh and his brother, Gagandeep Ghuman, opened Golden Lux at 620 Main Street North in late March after spending almost two years designing the interior and planning the menu items.
This is the third business the Saskatchewan Polytechnic-trained siblings have opened here. Ghuman opened Big Wings restaurant in September 2020 while Singh started a construction company around the same time. Now, they are teaming up to offer Moose Javians a more upscale dining experience in a boutique-style restaurant.
They say they are confident this second restaurant can succeed based on how well the first one is doing.
The brothers have released their menu — a full menu is coming soon — and discussed a few of the meals.
Golden Lux offers a Golden Burger for $30.99 with an edible real 24-carat gold flake wrapping. It also offers a “luxurious” and “upscale” eight-ounce snow beef New York steak for $94.99 and a six-ounce snow beef sirloin steak for $54.99.
Ghuman noted that the snow beef is premium quality since the cows are fed differently; the cuts are perfect every time, and the meat is juicier than usual.
“This is like what you would see in Calgary, but they would sell it for $150,” he said. “We want Moose Jaw to experience that same portion as a high premium food.”
There are only two or three upscale dining options in The Friendly City, so Golden Lux wants to give residents another choice, said Singh, the driving force behind this project. For example, the new restaurant sells snow beef, the best quality meat in Saskatchewan.
“We wanted people to taste that,” he remarked, adding the business also offers other tasty options such as tacos, poutine, rice bowls, salads, seafood, burgers and steaks.
It took them nearly two years to build the recipes and test them to ensure everything was perfect, noted Ghuman.
“So that’s why we delayed (opening) everything (until) … we were satisfied, like…‘this is the taste Moose Jaw will love it,’” he said. “Nobody else is serving this kind of taste (here).”
Singh graduated from Sask. Polytech in 2016 with an engineering degree and worked for a few years in his field. However, he was more interested in design and wanted to put his ideas into practice.
He likely wouldn’t have been as interested in running a food-related business if it weren’t for his interest in food-focused TV shows. He noted that he likes Japanese wagyu beef, which is similar to Canadian snow beef since it has a “really nice texture.”
Singh and Ghuman decided to open Big Wings since their friend owned the franchise, which pulled Singh deeper into the world of restaurants and food.
“The basic idea was like, ‘Why (can) all the big franchises … get all the attention and everything? Why not like from Moose Jaw? Like, two local brothers can set a standard, like we can do it too,’” said Ghuman.
Singh used his engineering and design skills to create everything inside the venue. It now looks like something from an upscale Los Angeles restaurant and bar, while all the wood features are hand-carved and give the place a rustic feel.
The brothers received plenty of positive feedback from Big Wings customers about the food, but they also learned that appearance was equally important, Ghuman said. They worked hard to ensure customers would say “WOW” when they walked into Golden Lux.
Neither brother has lived in Moose Jaw long — Singh came in 2014 and Ghuman arrived in 2018 — but both are eager to continue impressing the community. That is why, said Ghuman, they chose to open in Moose Jaw instead of a bigger city since they wanted to help the community grow and prosper.
“… That’s why we are putting our effort to give Moose Jaw more good things to taste,” he remarked.
Ghuman noted that while they are young — he’s 22 and Singh is 24 — they aren’t letting the industry’s challenges stop them. Instead, their goal is to prove critics wrong and use criticism as motivation to succeed while pursuing a “high-end posh restaurant.”
Visit Golden Lux’s Facebook page for more details.
