City hall’s advertising and sponsorship program has generated more revenue during the first six months of 2021 than during all last year after the pandemic forced the closure of every municipal building.
The City of Moose Jaw has an agreement with EMJ Marketing to assist with sourcing advertising and sponsorship opportunities for YaraCentre, Kinsmen Sportsplex pool, municipal parks and city programs. Since the agreement is non-exclusive, city hall can also source ad and sponsorship revenues at locations identified in a marketing proposal report.
The current agreement with EMJ expires on Aug. 31, which means city hall will likely put out the contract to tender, complete it in-house, or perform a combination to ensure the municipality continues to receive competitive commission rates, a city council report explained.
City hall also has an agreement with the WHL Moose Jaw Warriors for advertising sales at the Pla-Mor Palace and Kinsmen Arena that expires on June 30, 2024. However, municipal officials are in discussion with the organization about renewing the lease agreement.
“This (advertising) program was severely impacted by the COVID-19 pandemic in 2020 due to public health guidelines restricting attendance capacities, therefore, restricting advertising exposure,” the report added. “… all active advertising agreements were extended by the length of the shutdowns once facilities reopened.”
Advertising revenues
Data about total advertising revenues — including ads sold, commission paid, and the city’s net revenue — during the past three years shows:
| 2018 | 2019 | 2020 | 2021 (YTD) | |
| Advertising sold | $66,582.50 | $67,557.50 | $68,075 | $70,875 |
| Commission paid | $5,326.60 | $6,406.50 | $2,335 | $2,535 |
| City net revenue | $61,256 | $61,151 | $65,740 | $68,340 |
The amount of net revenue EMJ Marketing has generated for the municipality during the last three years has been:
- 2018: $7,906
- 2019: $6,326
- 2020: $4,540
- 2021 (year to date): $7,740
The amount of net revenue the Warriors have generated for the city during the last three years has been:
- 2018: $3,350
- 2019: $4,825
- 2020: $1,200
- 2021 (YTD): $600
The amount of net revenue city hall has received via naming rights at YaraCentre and Kinsmen West Park during the past three years has been:
- 2018: $50,000
- 2019: $50,000
- 2020: $60,000
- 2021: $60,000
The next executive committee meeting is Monday, July 12.
