Since moving into their new, much-more-visible location on the corner of Main Street and Fairford, My Addictions has doubled its customers, according to owner Joan Falasca.
Falasca moved her store from Moose Jaw's Town 'N Country Mall in late April. Despite building a loyal customer base and doing well at that location, she said the move to downtown has allowed her to grow her business substantially.
"It's been excellent so far, I've had all my old customers, but also my total customers have doubled since I moved down here," Falasca said. "So now I've ended up hiring more people to help with the tourists and everyone else.
"I used to be the last clothing store people would come to in Moose Jaw, after they'd looked everywhere else and couldn't find what they wanted. And now, I think, a lot of people are coming here first, so this is probably one of the best locations."
My Addictions clothing boutique seeks to fill Moose Jaw's niche for a clothing store catering to people in their 30s and up, Falasca explained, and she pays close attention to what customers are looking for.
"There's really nothing 'young' in my store, it's more a 30-plus store, all the way up to 90. And then, I listen to my customers, I want to hear what they want. So, there was nowhere to buy petite clothing, for example. And then men, they wanted a better selection of men's clothing.
"Normally, if people know a good brand name, you know, that's something they're willing to buy plenty of. But they can't find it in Moose Jaw. If they can find it somewhere else, that's where they're going to go. But if I can bring it in, that's more convenient for them, so paying attention is very important."
That flexibility and responsiveness is an advantage Falasca has, and she is always happy when she can successfully start carrying a new brand that makes life easier for her clients. She's been pleased with the response to that mindset so far, noting that the men's clothing section in particular was stocked based on feedback — in other words, what men actually want and need to wear, rather than following trends or supplier incentives.
Follow My Addictions clothing store on their Facebook business page at facebook.com/myaddictionsinmoosejaw for their updates. Their official address is at 304 Main Street North, on the corner opposite City Hall and the Moose Jaw Cultural Centre.
