The Internet's most powerful ability is its propensity to spread. This holiday season, amidst the hustle of shopping, party planning, and reflections, let's use this power to spread joy and generosity. This December, I invite you to transform your social media feeds into a canvas of goodwill, reminding your followers and communities that even small acts of kindness can create waves of joy and inspiration.
Before you dive into creating festive holiday content, it's crucial to set the stage by updating the aesthetics of your social media profiles to mirror the holiday season. Refresh your banner/cover photo on Facebook, X/Twitter, Instagram, LinkedIn, etc. with holiday-themed images. Change your profile picture to one that captures the festive spirit, such as wearing a Santa hat, standing next to a Christmas tree, or under Christmas lights, or wearing a Christmas sweater.
Once your social media profiles reflect your festive mood, consider the following suggestions to inspire others to get into the holiday spirit.
The 12 Days of Kindness Challenge
The English Christmas carol, "The 12 Days of Christmas," inspired this suggestion, a "12 Days of Kindness" challenge. Starting 12 days before Christmas, or whenever you want, commit to doing one act of kindness daily. It could be paying for someone's coffee, leaving a heartfelt note for a neighbour, donating to a local charity, or dropping off baked goods at a senior home. Post pictures of each act on your social media channels with the hashtag #12DaysOfKindness. Encourage your followers and tag your friends to do the same, thereby creating a chain reaction of goodwill that spreads far beyond your immediate circle.
Support Local Charities with a Virtual Fundraiser
Use your social media clout to raise money for a local charity by hosting a virtual fundraiser. Invite your followers and friends to join you in a fun activity, like a virtual trivia night or bake-off. Promote donations to a charity of your choice and share updates on the progress. In addition to building community spirit, promoting local causes demonstrates the power of collective action.
Random Acts of Kindness Bingo
Create a bingo card, filled with random acts of kindness, such as "compliment a stranger," "donate clothes," or "help a neighbour." Once created, post the card on your social media and invite others to join you in completing the challenges throughout the month. As you check off your squares, share photos or stories of your experiences, tagging friends and followers to keep the momentum going. The visual aspect of a bingo card makes it fun and engaging, encouraging participation.
Gratitude and Kindness Posts
Incorporate gratitude into your kindness initiatives by encouraging your followers to share posts about something they're thankful for and how they plan to pay it forward. Use a specific hashtag, like #ThankfulAndKind, to unify these posts. As people share their gratitude and commitment to kindness, you'll create a powerful positivity narrative that inspires others to reflect on their lives and actions.
Acts of Kindness Story Swap
Engage your audience by hosting a 'kindness story swap.' Invite your followers to share their stories of kindness—either acts they've done or experiences they've had. Create a specific day for these stories and use a designated hashtag like #KindnessSwap. By facilitating the sharing of stories and uplifting your followers, you'll be connecting people and building a sense of community, which is what social media should be used for.
Kindness Challenge Videos
Challenge your followers to create short videos showcasing their acts of kindness. This could include anything from helping a neighbour with groceries to volunteering at a local shelter. Encourage them to tag you and others in their posts using a hashtag like #KindnessChallenge. Sharing video content is an effective way to spread your message while inspiring others to get involved.
Holiday Cards for Seniors
During the holidays, seniors living in retirement homes often feel isolated. Initiate a "Holiday Cards for Seniors" campaign by encouraging your followers to create and send handmade holiday cards to local retirement homes. List several local retirement homes on your social media and encourage your followers to share photos of their card-making. This simple act will not only brighten someone's day but also foster cross-generational connections.
Kindness knows no boundaries. In addition to spreading joy, social media offers a powerful tool to foster community and encourage acts of kindness. No matter how small, each act of kindness contributes to a larger narrative of compassion, which the world desperately needs more of. Imagine the joy on a senior's face when they receive a holiday card or the warmth in a neighbour's heart when they receive a compliment. Creating and hosting these kindness challenges and sharing your acts of kindness experiences—giving and receiving—will enrich your life and strengthen your community.
This December let's embrace the spirit of kindness—online and offline. Your social media feeds can become a gallery of kindness, with posts and shares illustrating the joys of doing acts of kindness, making this holiday season a time of connection, generosity, and lasting impact.
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Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s
on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.
The views and opinions expressed in this article are those of the author, and do not necessarily reflect the position of this publication.
