MOOSE JAW — The City of Moose Jaw’s “Get A Life” campaign was a winner at the recent Saskatchewan Economic Development Alliance (SEDA) Provincial Summit.
At the Summit, held June 11-13 in Saskatoon, the City of Moose Jaw’s campaign to promote all the benefits someone would “get” by living and doing business here — comparatively low cost of housing, short commutes, family-friendly community and many more amenities — won the SEDA Marketing Award for a population over 5,000 people, sponsored by Tourism Saskatchewan.
The “Get A Life” campaign — which launched in 2022 — includes video testimonials from Moose Javians and promotional Get A Life cereal boxes containing all of Moose Jaw’s “Notoriously Nutritious” ingredients that add up to a superior quality of life when compared to other cities.
This is the second time the City of Moose Jaw’s “Get A Life” campaign has been recognized. In October 2023, the Economic Developers Association of Canada (EDAC) announced its 2023 Marketing Canada award winners at its annual conference and honoured the community in the $200,000 and under budget category.
The city won two awards during EDAC’s annual conference:
- Best Marketing Campaign: The campaign launched on July 28, 2022, at the Regina International Airport and was followed by a testimonial video/social media campaign featuring Moose Javians explaining the lifestyle benefits they “get” by living in Canada’s Most Notorious City. The EDAC judges “were impressed by this thorough, consistent, fun and successful campaign.
- Best Promotional Item: As part of the “Get A Life” campaign, the city worked with Homefield Marketing to create Get A Life cereal.
The boxes contained the campaign slogan on the front and a brief promotional paragraph on the back, with a QR code to the Get A Life landing page. The side of the boxes featured the list of “Notoriously Nutritious” ingredients people find in Moose Jaw.
EDAC judges called the cereal boxes “a first” and a “fun, effective idea.”
The Get A Life cereal was rewarded further with a Cup Contender award.
The City of Moose Jaw also won EDAC Marketing Awards in 2020 for its COVID-19 recovery initiatives and the “Canada’s Most Notorious City” branding initiative, and in 2019 for promotion and marketing of the “Moose War” with Norway.
Meanwhile, the city’s website lists all the benefits of moving to Moose Jaw and what the community has to offer. The campaign encourages prospective residents to “get”: settled, more house for less money, connected, a job, educated, anywhere from here, more time, space, shopping, health care, entertained, climate action, the basics and economic growth.
“Moving your family to a new community would be a bold move. Moving your family to Moose Jaw would be #NotoriouslyBold,” the website says.
“The City of Moose Jaw is Canada’s Most Notorious City and we’re #Notorious for more than just our legendary, underground past,” it continues.
In Moose Jaw, you get what you need to find the right balance between your family and career. Compared to other cities in the province, across Canada, and around the world, in Moose Jaw, you’ll get more time, more value for your money, and more opportunities to get the most out of life, the website says.
“Whether you’re immigrating from another country or moving from just down the highway, check out our #NotoriouslyLong list of everything you’ll get when you move to Moose Jaw,” it adds.
